Wilkies – Martial Art Academy..

Here’s four hilariously poor poster ads, courtesy of Ogilvy New York.

First off, it seems a bit odd that someone like a martial arts academy would advertise like this. Maybe they’re a big deal over the pond? I don’t know.

But without a rapist standing in the shadows or a mugger leering in the distance, it really is up to a voice to communicate the message in a convincing and persuasive way. And if you’re going to go down the ominous/shock route then at least do it with a bit of conviction and weight.

It fails wonderfully. I mean come on…

“We once knew a woman who left her Mace in the glove box. We never knew a woman who left her right hook in the glove box..”

Fudgey.

The visuals, I like. Calm yet untoward – which is what it’s all about I suppose….. danger around every normal corner. And I can vaguely see what they’re doing. I appreciate that at the end of the day when it comes to protecting yourself from harm, all you can ever really truly rely on is yourself. Which is actually an extremely powerful truth and a very rich area for ideas.But these ads are so clumsy… trying too hard. Could have done better.

Source : Ads of the world