The Pepsi Refresh project..

Pepsi is giving away millions in grants each month to fund great ideas.

Big corporations like Pepsi-Co are always going to get ridiculed for any philanthropic tactic their marketing/corporate responsibility business units decide to come up with. And whilst this Pepsi Refresh initiative is no exception,  I worked out that they could in theory be dishing out $15 million a year in grants for various fundraising ideas - which is pretty good going. Plus it feels quite nice. The ‘refresh the world‘ idea fits nicely with a soft drink and they seem to be keeping on the ball with various social media tools to support the campaign - their Facebook fanpage is looking pretty healthy at just under 300 000 fans. In terms of viral videos there’s a central branded video which is absolutely horrible, so ignore that if you’re a cynic like me, but do take some time to concentrate on the vids below. Each one showcases a case study to provide ‘inspiration’ for potential entrants and covers the range of grants available to be won.