DISPLAX™ Multitouch Technology turns any non-conductive material into an interactive multitouch surface. DISPLAX™ Multitouch Technology was primarily developed for enabling LCD and projection displays touchscreen integration. Application of the technology ranges from converting entire store windows into a touch surface, creating information screens, or developing innovative user interfaces. Potential customers are found in retail and diverse industries such as telecoms, museums retail, property, broadcast, pharma or finance. The technology will also be available for LCD manufacturers, audiovisual integrators or gaming platforms.
Whilst I’m keen to see the applications they suggest, I’m craving for this kind of interface to creep its way into everyday office environments, as unlike a lot of new innovations in the multi-touch arena, this platform from Displax is usable on almost any surface. I know you shouldn’t fix something if it isn’t broken but the keyboard and mouse are long overdue a trip to recycling depot. I have ten fingers and moving arms – we should be capitalising on this, especially in an age where multi-tasking is standard. With IBM and Accenture pilot testing applications for this technology, this could be something to keep an eye on.
Here’s a really innovative virtual shopping interface from Razorfish which has been designed to provide a more ‘interactive’ purchasing experience. Based on the thinking that customers are facing ever increasingly cluttered and complex purchasing environments, this interactive platform has been designed to facilitate learning and buying decisions by using more experiential means. Some blurb..
Phone and netbook features and associated wireless plans are presented in a rich interactive environment. Accessories are presented to the customer as a cross-sell opportunity. The use of 3D allows for customers to view their device in any color and from any angle, regardless of availability of the physical device within the retail store. The customer can validate the wireless coverage where they live, work and play through the use of the interactive coverage map using simple pan and zoom gestures. Customers can personalize their device after purchase with ringtones, games and applications through the use of QR technology, increasing sales and helping to eliminate buyers remorse.
As the complexity of technology and service offerings increases, training store associates on these products and services can be expensive and ineffective. In addition, the turnover rate in retail can have a negative effect on the number of knowledgable store associates. In an assisted-sales scenario, the store associates can focus on being brand ambassadors while the experience provides the information the customer needs to make informed decisions about the wireless products.
That last bit about assisted sales is particularly interesting. Moving the role of the shop assistant away from, ‘information conduit’ and towards ‘brand advocate‘, makes a lot of sense.
Some fun interactive/outdoor work for Mcdonald’s… in prime tourist territory. Lots of cameras + lots of involvement = recipe for success.
UPDATE 31/01/10 – Just found out David Haupt, a friend of mine directed this…I should really read the credits more :/
Advertising Agency: Leo Burnett London, UK Creative Director: Jonathan Burley Copywriters / Art Directors: Garry Munns, Monty Verdi Photographer: Tiff Hunter Agency Producer: Claire Taylor Post Production: The Moving Picture Company Director: David Haupt Producer: Lieanna Campbell
As much as things like this make me cringe, you have to give it to Lynx for sticking to their guns when it comes to their branding. Of all the deodorant brands on the shelves, I can’t think of any brand that has so vehmently crafted their space in the male deodorant market. And they’ve been doing it for years - a clear voice, a simple idea, relevant differentiation and a consistent delivery of promise. Classic branding, done well. And while this particular execution reeks of Jeremy Beadle, it’s an original and very loyal idea. Pat on the back for integrated marketers Lounge Group for coming up with this.
Here’s a very powerful ‘interactive’ campaign from Denmark - http://www.hitthebitch.dk/. Although the idea is clear as day, I’d love to know what she/it exactly says - anyone Danish out there, do get in touch if you feel like doing some translating. Courtesy of Adverblog
With what seems to be some solid social media integration, something as novel as this should get around - and rightly so.
Here’s something else that we had in the UK quite recently that starred Keira Knightley. Different approach, equally memorable.
