A wonderfully elaborate ‘prank’ from Heineken. A part of me is wishing this was a Carlsberg execution as it fits perfectly with their “Carslberg don’t do ‘X’ but if they did..” line.
But either way this is a gem..
Rooney, Torres and some mean looking lasers in this new futuristic viral from Nike. There’s even an app for it:
Master Accuracy is a Nike Football+ Training app developed by Juve’s top coaches. This 4-week program combines video training drills with tips from manger, Ciro Ferrara, and Signature Moves from Fernando Torres plus lots more killer pro insights.Master a range of shooting and finishing skills then benchmark your accuracy in the Torres Challenge and post your scores to the global leaderboard to rank yourself against other players.Look out for other Nike Football+ Training apps – Master Control and Master Speed (coming in 2010). All designed to help you become the complete player, straight from the world’s best players and clubs.
I have to say I don’t know too much about football but it seems footballers are pitched way more techie, glamorous and god like than they used to be.