Here’s a very powerful ‘interactive’ campaign from Denmark – http://www.hitthebitch.dk/. Although the idea is clear as day, I’d love to know what she/it exactly says – anyone Danish out there, do get in touch if you feel like doing some translating. Courtesy of Adverblog
With what seems to be some solid social media integration, something as novel as this should get around – and rightly so.
Here’s something else that we had in the UK quite recently that starred Keira Knightley. Different approach, equally memorable.