Razorfone – Simplifying retail purchase decisions..

Here’s a really innovative virtual shopping interface from Razorfish which has been designed to provide a more ‘interactive’ purchasing experience. Based on the thinking that customers are facing ever increasingly cluttered and complex purchasing environments, this interactive platform has been designed to facilitate learning and buying decisions by using more experiential means. Some blurb..

Phone and netbook features and associated wireless plans are presented in a rich interactive environment. Accessories are presented to the customer as a cross-sell opportunity. The use of 3D allows for customers to view their device in any color and from any angle, regardless of availability of the physical device within the retail store. The customer can validate the wireless coverage where they live, work and play through the use of the interactive coverage map using simple pan and zoom gestures. Customers can personalize their device after purchase with ringtones, games and applications through the use of QR technology, increasing sales and helping to eliminate buyers remorse.

As the complexity of technology and service offerings increases, training store associates on these products and services can be expensive and ineffective. In addition, the turnover rate in retail can have a negative effect on the number of knowledgable store associates. In an assisted-sales scenario, the store associates can focus on being brand ambassadors while the experience provides the information the customer needs to make informed decisions about the wireless products.

That last bit about assisted sales is particularly interesting. Moving the role of the shop assistant away from, ‘information conduit’ and towards ‘brand advocate‘, makes a lot of sense.

Here’s the clip!

Domestic violence..

Here’s a very powerful ‘interactive’ campaign from Denmark -- http://www.hitthebitch.dk/. Although the idea is clear as day, I’d love to know what she/it exactly says -- anyone Danish out there, do get in touch if you feel like doing some translating. Courtesy of Adverblog

With what seems to be some solid social media integration, something as novel as this should get around -- and rightly so.

Here’s something else that we had in the UK quite recently that starred Keira Knightley. Different approach, equally memorable.