Diesel trainers – they kick ass..

chuckle chuckle

Diesel ‘Be Stupid’ campaign..(pt 2)

Following on from my post a few weeks back, here is some fresh content from the Diesel ‘Stupid’ campaign. Although I’m still not quite buying into this smart/stupid idea these are quite entertaining. Although this is completely fake,  if this was bootlegged by the masses - which I am sure is what they would just love to happen - that would be quite impressive. Either way, I’m sensing there’s going to be a few more videos of this nature flying around over the next few weeks..

Diesel ‘Be Stupid’ campaign..

First we got some viral..

Then some guerilla marketing in France..

and Switzerland..

Then I noticed some big outdoor work in London..

Then some print work (there’s a LOT  more here)..

Now, I like Diesel. Their jeans are well made, last a long time and whilst I’m not a particularly label conscious guy - I’ll admit it I buy into the label a little more beyond the product. But I’m not sure about this campaign. I didn’t really see what the point is until I saw the print ads and even then, when I did get a bit more of an idea, I couldn’t help thinking that somewhere down the line Bruno or Mugatu had something to do with it. There’s an element of parody going on for me and the more I think about it the worse it gets…what do you think?