Sorry,yet more AR –  but had to post as this is some seriously crazy stuff. Microsoft Live Labs have taken the street view approach and pushed it further by integrating augmented reality tools, crowd sourced imagery (Flickr in this case) and Microsoft’s ‘World Wide telescope’. Watch and enjoy (and be scared)..

]]> http://www.checkingthetable.com/microsoft-and-augmented-reality-maps/feed 0 http://www.checkingthetable.com/adidas-augmented-reality-pt-2 http://www.checkingthetable.com/adidas-augmented-reality-pt-2#comments Fri, 12 Feb 2010 21:29:43 +0000 Clip Bored http://www.checkingthetable.com/?p=887

http://www.youtube.com/watch?v=rRcognsyqNY

Following on from my post a few weeks ago – here’s some of the Adidas Originals augmented reality in action. Looks interesting but maybe that’s because it’s so novel. Wether or not digital extentions like this add much value to a brand I’m still unsure about. Also have to praise ‘bohden’ and his simple insight :

bohden (20 hours ago)

0

Reply | Spam

why would i want a stinky game controller

Dogs are smarter than people make out. I’d be worried if my owner grew a virtual paper/scissors/stone arm out of his chest.

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Adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th

http://www.youtube.com/watch?v=IsTxpouPCMc

Last year they had an augmented reality campaign to support their F50i football boot (‘every team needs a spark’ ) so it’s interesting to see that they’re pushing this approach into lifestyle/fashion footwear.  A part of me is screaming gimmick/bandwagon and I have doubts about what this adds to the Adidas ‘experience’  but we’ll have to wait and see I guess. As for the viral – it would have been nice to see a bit more of the process in action or maybe that would have tempered the novelty factor.?

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