Lessons learned – Anjunabeats..

Dance music marketing is a funny old thing. Some labels do it very well but the vast majority don’t. Poor creativity, inconsistent messaging, feeble social media integration and uninspiring marketing tactics create a landscape of rather monotonous looking labels.

Other than the music, what kinds of things make a great label? What kinds of ideas and strategies work best for a genre often shy of the millions that more mainstream genres can pump into their marketing … What makes a record label more than just a label?

Enter Anjunabeats, a British independent dance label that know a thing or two about how a little brand, can make a big impression..