With stylised overtones in the same vein as Sin City, the German football team gets the hollywood treatment with Adidas in this very slickly produced advergame. Although slow going at first, take your time with this – it’s  involving, addictive and has a great payoff towards the end.

http://www.adidas.com/campaigns/adidasdfb/content/?strcountry_adidascom=uk

Welcome to the 711 club – where if you play your choices right, you might just wake up with a hot Brazilian…

…coffee that is.

I got quite hooked into this online advergame from 7 Eleven. Despite being a bit tacky, it’s well produced, entertaining and definitely an original way to drive product awareness. However, I would liked to have seen tighter social networking integration. These kinds of execution rely almost entirely on ‘share-ability’ and despite the photo sharing feature and a ‘post-to-profile’ Facebook/Myspace link – it seems a little weak. I think something where the content was more integrated with Facebook would have been a wise idea. Still, despite this oversight it’s a neat little piece of work and I can see this getting around.