Excellent TED talk from this summer.
Stefana Broadbent is a visiting researcher at the Department of Anthropology at UCL. Between 2004 and 2008 she was responsible for the development of the User Observatory at Swisscom. The Observatory runs ethnographic studies on the evolution of users? practices with information and communication technologies in Switzerland. Previously, she was in the Management Team of IconMedialab a multinational digital consultancy listed in Stockholm and was in charge of the hu-man computer interaction competence. In 1993 she founded CB&J, a company specialized in hu-man factors and user research that was acquired by IconMedialab in 1999.
In the last 15 years of applied research, there have been two main areas of investigation: the evolution of digital activities at home (information, leisure, communication and self expression) and the analysis of complex and highly automated work environments in aviation and process control. All of these projects had in common an ethnographic approach to capture evolving social practices and a design intent to inform and support the conception of new tools and services