New Old Spice ad – a sequel..?

The Old Spice campaign that rocked our worlds over summer was truly great; not only because of its clever use of digital to spread like wildfire but also because it was a genuinely funny and well executed piece of advertising that garnered fans far and wide…. It even passed the mum test.

This it seems is an official successor from Old Spice and well, oh my - I don’t really know why they had to release this. It’s not very good.

I really don’t know why Wieden and Kennedy decided to run with this, presumably a zealous client wanting more of the pie.  Maybe it worked in tests,  but as far as I’m concerned it’s a let down and I can’t help but feel disappointed.

What do you think? A worthwhile successor or cheap imitation?