The Santa Brand Book..

In case you hadn’t noticed, Christmas is just around the corner. And despite the snow inflicting its carnage on commercial business up and down the British Isles there is as ever, a distinctively festive brand presence :

Cue –  ’Everything-for-everyone’ M&S ad (great new choice of lingerie model, terrible choice of Jamie Redknapp ‘DJing’ –  I don’t think I’ve ever seen anything so pointless)

Cue - ‘Coming-home-for-Christmas’ John Lewis ad, ( nice music )

Cue - ‘When-on-earth-will-they-get-rid-of-that-bloody-music’  Boots ad (bland and forgettable)

So what are your big brands during this festive season? According to some very funny people at quietroom , Santa is definitely one to watch ..

*Santa* is a Concept, not an idea. It’s an

Emotion, not a feeling. It’s both Yesterday

and Today. And it’s Tomorrow as well.

http://www.quietroom.co.uk/santa_brandbook/document.pdf