Lynx Bullet vending machine..

As much as things like this make me cringe, you have to give it to Lynx for sticking to their guns when it comes to their branding. Of all the deodorant brands on the shelves, I can’t think of any brand that has so vehmently crafted their space in the male deodorant market. And they’ve been doing it for years –   a clear voice, a simple idea, relevant differentiation and a consistent delivery of promise. Classic branding, done well. And while this particular execution reeks of Jeremy Beadle, it’s an original and very loyal idea. Pat on the back for integrated marketers Lounge Group for coming up with this.