Lessons learned – Anjunabeats..
Posted: July 4th, 2010 | Author: Clip Bored | Filed under: Uncategorized | Tags: Anjunabeats | 3 Comments »
Dance music marketing is a funny old thing. Some labels do it very well but the vast majority don’t. Poor creativity, inconsistent messaging, feeble social media integration and uninspiring marketing tactics create a landscape of rather monotonous looking labels.
Other than the music, what kinds of things make a great label? What kinds of ideas and strategies work best for a genre often shy of the millions that more mainstream genres can pump into their marketing … What makes a record label more than just a label?
Enter Anjunabeats, a British independent dance label that know a thing or two about how a little brand, can make a big impression..
[...] This post was mentioned on Twitter by Sam Ho and Sam Ho. Sam Ho said: What's the big deal about @anjunabeats – find out here http://www.checkingthetable.com/?p=1135 [...]
We (Anjuna HQ) have all just seen this post and want to say a huge thank you and well done. This is an excellent marketing analysis slideshow and it’s great to see you appreciate our efforts here. Congratulations, I am sure you have a bright future in marketing ahead of you.
Thanks Jess