Guess the brand..
Posted: June 22nd, 2010 | Author: Clip Bored | Filed under: Ads | 5 Comments »I was always of the understanding that print media, whilst needing to pack a punch in the smallest amount of time, still needs to have strong branding; surely this is a prerequisite for low attention, low involvement media?
Fiver to anyone that can successfully brand these in less than five seconds – I work in this industry and I couldn’t.
Would this work?
Heineken?
Score! I like them, they’re pretty but it needs better branding.
It’s only the bottle cap that gives a clue…
I thought they were a bit self-indulgent, really. The only way I could think they were being clever is if, by making it obscure with the detail, they encourage people to study the ad closer. They look like they’re sized for 6-sheet posters, so presumably these would be placed in locations where people can get up close to them (bus shelters etc).
I still don’t get the near-invisible cooler box thing, though. I’m an idiot > idiots drink beer > I don’t understand what’s going on. Far too complicated for beer-drinking idiots like me!
If I had only seen the first ad, I would have gone with Corona. The second two work for me because the bottle cap is more pronounced.
Does Corona have a presence in the UK? I can’t remember.
Favorite Corona print ad:
http://images.usatoday.com/money/_photos/2008/08/29/ad-corona-595.jpg
We do have it here – it’s quite popular I think. That is a great poster. Reminds me how beer is so much better when the weather’s hot! Speaking of which I hear you’ve got a massive heat wave on the east coast?