Cluedo..

Here’s some interesting ambient comms work from DDB Italy promoting the classic board game of Cluedo.

Seems an unusual category to market in this way but with Monopoly Streets creating quite a storm a few months ago, I suppose the bar has been raised for traditional board game brands to make their mark on an Xbox generation.

Very appropriate use of space  - I particularly like the bus stop killer.

Can’t see it working in Hackney though.