Welcome to the 711 club – where if you play your choices right, you might just wake up with a hot Brazilian…

…coffee that is.

I got quite hooked into this online advergame from 7 Eleven. Despite being a bit tacky, it’s well produced, entertaining and definitely an original way to drive product awareness. However, I would liked to have seen tighter social networking integration. These kinds of execution rely almost entirely on ‘share-ability’ and despite the photo sharing feature and a ‘post-to-profile’ Facebook/Myspace link – it seems a little weak. I think something where the content was more integrated with Facebook would have been a wise idea. Still, despite this oversight it’s a neat little piece of work and I can see this getting around.