711 Club – Wake up with a hot Brazilian..
Posted: November 8th, 2009 | Author: Clip Bored | Filed under: Ads, Advergame, Interactive Advertising | Tags: 7 Eleven, Advergame | No Comments »Welcome to the 711 club – where if you play your choices right, you might just wake up with a hot Brazilian…
…coffee that is.
I got quite hooked into this online advergame from 7 Eleven. Despite being a bit tacky, it’s well produced, entertaining and definitely an original way to drive product awareness. However, I would liked to have seen tighter social networking integration. These kinds of execution rely almost entirely on ‘share-ability’ and despite the photo sharing feature and a ‘post-to-profile’ Facebook/Myspace link – it seems a little weak. I think something where the content was more integrated with Facebook would have been a wise idea. Still, despite this oversight it’s a neat little piece of work and I can see this getting around.
