Guinness Slide..

httpv://www.youtube.com/watch?v=CR1W9JiczQo&playnext_from=TL&videos=xkeFYJ5YtnY

Adidas Originals – The Street Where Originality Lives

I was a bit ‘meh’, with the Star Wars spot that broke a month or so ago but with a bit of a reworking, Adidas redeem themsleves with this slice of uber coolness. Love the look, love the music love the vibe. Effortlessly cool. I want to know where that warehouse party was. And what the music is too – someone out there know?

Adidas augmented reality..

Adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th

Last year they had an augmented reality campaign to support their F50i football boot (‘every team needs a spark’ ) so it’s interesting to see that they’re pushing this approach into lifestyle/fashion footwear.  A part of me is screaming gimmick/bandwagon and I have doubts about what this adds to the Adidas ‘experience’  but we’ll have to wait and see I guess. As for the viral – it would have been nice to see a bit more of the process in action or maybe that would have tempered the novelty factor.?

The ad generator..

The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.

http://www.theadgenerator.org/

This is a project from Alexis Lloyd who works at the New York Time as a ‘Creative Technologist’ (a very cool sounding job). It’s a fantastic example of how image, language and meaning don’t always have to work cohesively and strategically in order to create simple emotion.

For me, the essence of creativity is about not having any rules or any preconceived plan, not having any external influence and avoiding the easy choices our brains often tend to make when processing information. Hence, the most creative things are often the most surprising things. The mechanism of this project and its very random nature is a metaphor for this creative process. As such, we find quite quite appealing results.

Here are some of my examples – a minority are very odd but most are something I wouldn’t be at all surprised to see in an advert in some form.

Some are excellent in fact.

Audi suicide commercial..

Reminiscent of the infamous VW Polo ‘Bomber’ ad a few years ago, now it’s Audi’s turn to get some bootleg treatment in this darkly humoured viral.

McDonald’s Picadilly Sign..

Some fun interactive/outdoor work for Mcdonald’s… in prime tourist territory. Lots of cameras + lots of involvement = recipe for success.

UPDATE 31/01/10 – Just found out David Haupt, a friend of mine directed this…I should really read the credits more :/

Advertising Agency: Leo Burnett London, UK Creative Director: Jonathan Burley Copywriters / Art Directors: Garry Munns, Monty Verdi Photographer: Tiff Hunter Agency Producer: Claire Taylor Post Production: The Moving Picture Company Director: David Haupt Producer: Lieanna Campbell

Lynx Bullet vending machine..

As much as things like this make me cringe, you have to give it to Lynx for sticking to their guns when it comes to their branding. Of all the deodorant brands on the shelves, I can’t think of any brand that has so vehmently crafted their space in the male deodorant market. And they’ve been doing it for years –   a clear voice, a simple idea, relevant differentiation and a consistent delivery of promise. Classic branding, done well. And while this particular execution reeks of Jeremy Beadle, it’s an original and very loyal idea. Pat on the back for integrated marketers Lounge Group for coming up with this.

Domestic violence..

Here’s a very powerful ‘interactive’ campaign from Denmark – http://www.hitthebitch.dk/. Although the idea is clear as day, I’d love to know what she/it exactly says – anyone Danish out there, do get in touch if you feel like doing some translating. Courtesy of Adverblog

With what seems to be some solid social media integration, something as novel as this should get around – and rightly so.

Here’s something else that we had in the UK quite recently that starred Keira Knightley. Different approach, equally memorable.

China Town – Premium, low alcohol cocktail..

‘Cocktail anyone?’

‘No, I’m driving unfortunately’

‘It’s ok – it’s ‘low’ alcohol’

‘ok then, sounds great………….right, I’m off now’

‘oh – don’t forget your dragon..’

– Drink driving with a dragon in your lap. What Saturday’s were made for.

Total. Arse.

Source : Ads of the world

Stefan Loose travel guides..

EDIT 22nd Feb. – Ad agency doesn’t seem to like that people have talked about/posted about these ads. Maybe because they’re remarkably offensive. Or not….see their response below - genuine mishap or paranoid agency back tracking on sub-standard creative…

Who knows?

Either way, apparently I’ll get into trouble for hosting these pictures so have had to remove. Nevermind, you can see them here instead.

Original Post -

Germans made these. Knowing that, makes them even better.

Crass, politically incorrect… but unfortunately quite addictive. I want to see Wales.

Also love the fact that the strapline is worded really badly.

“Good, if you don’t have to ask anyone” .

It’s all a bit Yoda.