Adidas augmented reality..(pt 2)
Posted: February 12th, 2010 | Author: Clip Bored | Filed under: Uncategorized | Tags: Adidas, augmented reality | No Comments »
Following on from my post a few weeks ago – here’s some of the Adidas Originals augmented reality in action. Looks interesting but maybe that’s because it’s so novel. Wether or not digital extentions like this add much value to a brand I’m still unsure about. Also have to praise ‘bohden’ and his simple insight :
why would i want a stinky game controller
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