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Adidas augmented reality..(pt 2)

Posted: February 12th, 2010 | Author: | Filed under: Uncategorized | Tags: , | No Comments »

Following on from my post a few weeks ago – here’s some of the Adidas Originals augmented reality in action. Looks interesting but maybe that’s because it’s so novel. Wether or not digital extentions like this add much value to a brand I’m still unsure about. Also have to praise ‘bohden’ and his simple insight :

bohden (20 hours ago)

why would i want a stinky game controller

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