Posted: December 25th, 2009 | Author: Clip Bored | Filed under: Ads | Tags: Interactive, Mcdonald's, Outdoor | No Comments »
Some fun interactive/outdoor work for Mcdonald’s… in prime tourist territory. Lots of cameras + lots of involvement = recipe for success.
UPDATE 31/01/10 – Just found out David Haupt, a friend of mine directed this…I should really read the credits more :/
Advertising Agency: Leo Burnett London, UK Creative Director: Jonathan Burley Copywriters / Art Directors: Garry Munns, Monty Verdi Photographer: Tiff Hunter Agency Producer: Claire Taylor Post Production: The Moving Picture Company Director: David Haupt Producer: Lieanna Campbell
Posted: December 24th, 2009 | Author: Clip Bored | Filed under: Uncategorized | Tags: Adidas, Advergame | No Comments »
With stylised overtones in the same vein as Sin City, the German football team gets the hollywood treatment with Adidas in this very slickly produced advergame. Although slow going at first, take your time with this – it’s involving, addictive and has a great payoff towards the end.
http://www.adidas.com/campaigns/adidasdfb/content/?strcountry_adidascom=uk
Posted: December 9th, 2009 | Author: Clip Bored | Filed under: Uncategorized | No Comments »
The British have taken to smartphones like the iPhone and Blackberry with gusto, according to new research from The Nielsen Company. The number of people in the UK using smartphones increased 10 percent between the second and third quarters of this year, from 5.6 million to 6.2 million. While this growth is solid, smartphone share of the overall UK mobile market grew from 14 to 15 percent, indicating that significant growth opportunities remain in this segment.
So what are Brits doing with their smartphones? Mobile web browsing was the fastest growing activity, with 10.4 million using that function in the third quarter, up from 8.8 million in the second quarter. Downloading applications was the second fastest growing activity, with 1 million new users in the third quarter to 4.1 million.
“Although there have been sizable increases in the take-up of new mobile technologies such as video and location-based services, they remain niche forms of behavior,” said Edward Kershaw, Vice President of Mobile Media at Nielsen. “The era of the handset as a truly multi-media device on a mass-market level lies somewhere on the horizon, and the key for companies to successfully harness mobile lies in a realistic understanding of what activities people on a large-scale are actually doing with their handsets now.
Source : Nielsen Wire
