Facebook is a dinner party..

Found this really cool slideshow from a company called Socialbees – here’s their blurb:

Socialbees was founded in November 2008 with the mission to provide brilliant and affordable Facebook Fan Pages, social ads and engagement strategy for small to medium sized businesses.

The slideshow from Social bees below outlines some things to think about.

I’ll be honest, I’m yet to really bite at the idea of Facebook Fan pages being a truly useable tactic in consumer/brand social engagement. Although branded content is quite prominent on Facebook (I see people share videos, share experiences, share websites – all the time), I have doubts about the degree of engagement that specific Fan Pages can nurture. My personal experience of joining such pages and groups is that at first –  I’m all over it… loving it. But then it all slips by the way side and on my monthly ‘clean out’ (I’m pretty anal with Facebook) I tend to remove myself from groups/pages that have done little to involve or interest me.

There’s a definite challenge for brands with Facebook pages to :

• keep people interested
• keep peole engaged
• keep the likelihood of ‘share this’ / ‘invite a person to join’ – UP.

Furthermore, there’s a need to think about the long term useability of such tactics – granted, people are all over Facebook now, but is this going to be the case in a few years? In a wickedly fast flowing attention economy such as social media – it’s paramount to keep your brand on the radar in up to date, interesting and relevant ways.

Otherwise I’m out of there.