Here’s a very slick and interesting Epipheo from Maya Design :
We’re a design consultancy and technology research lab. At heart, we’re designers who have an intense desire to turn human experiences with technology products into positive, fruitful interactions. Our clients aren’t insulated from innovation by gatekeepers or handlers. Everyone at MAYA is a practitioner.
De-Lijn are Belgium’s equivalent to TfL I think. Here’s a clever piece of work from them that communicates the need to think about your journey home after a night out.
With a really diverse client list (Barclays, Becks, H&M, X-Factor) -Projection Advertising are doing some extremely creative work in a whole manner of ways. Building projections, interactive walls, interactive displays, speaking walls, interactive floors - it’s a veritable orgy of outdoor messaging.
Here’s their info :
Projection Advertising supplies light projection solutions for retail promotion, advertising, PR and event branding. We work with the latest interactive technologies and the brightest projectors to create engaging, memorable experiences. Our goal for all our clients is to deliver a return on your investment, whether it be a 1 day hire or a permanent installation.
We work with agencies planning and producing outdoor advertising campaigns, public displays and PR stunts for some of the world’s biggest brands.
We manufacture interactive tables for a wide range of applications and with a massive choice of finishes. We hire and install interactive projection systems for trade shows, exhibitions, retail stores, conferences and other venues.
And we also supply custom gobos and entry level projection systems, for both digital and gobo suited applications.
In fact we go further, if you’re looking for any light projection solution Projection Advertising has the experience, technology and enthusiasm to turn your vision into reality.
Now with their new AdTrace technology - complete with all kinds of technical voodoo wizardry, they can map visuals onto any surface and use that as a canvas for creating dynamic visual displays. I don’t live too far from Waterloo, so was disappointed that I couldn’t get to see their AdTrace premier at Waterloo station a few days ago. Check it out :
There’s a lot of interesting applications that can be made with this kind of medium that Projection Advertising are pushing - exhibitions, outdoor events, retail environments, experiential branding exercises..a truly limitless medium in theory. In an age where brands are all jumping into the online space to engage and interact with consumers, it’s very refreshing to see such a dynamic and interactive offline approach.
Old school critics will always slate things like this. But let’s think about some things:
Spend a couple of hundred thousand on a one dimensional print/poster campaign with traditional media planning
Get seen by a lot of people…
…but get forgotten by a lot of people
or
Spend thousands on an engaging, entertaining and INTERACTIVE campaign in places where people aren’t used to seeing communications
Get seen by hardly any one….
..but create lasting, memorable engagement with your customers.
oh..
And chuck in the turbo charged WOM the digital age has kindly provided us.
Here’s their 2009 reel, showcasing some of their key technologies used.
Welcome to the 711 club – where if you play your choices right, you might just wake up with a hot Brazilian…
…coffee that is.
I got quite hooked into this online advergame from 7 Eleven. Despite being a bit tacky, it’s well produced, entertaining and definitely an original way to drive product awareness. However, I would liked to have seen tighter social networking integration. These kinds of execution rely almost entirely on ‘share-ability’ and despite the photo sharing feature and a ‘post-to-profile’ Facebook/Myspace link – it seems a little weak. I think something where the content was more integrated with Facebook would have been a wise idea. Still, despite this oversight it’s a neat little piece of work and I can see this getting around.
Here’s some interesting ambient comms work from DDB Italy promoting the classic board game of Cluedo.
Seems an unusual category to market in this way but with Monopoly Streets creating quite a storm a few months ago, I suppose the bar has been raised for traditional board game brands to make their mark on an Xbox generation.
Very appropriate use of space - I particularly like the bus stop killer.
My experiences with mobile phone stores always tend to be similar – rack upon rack of handsets (that all look the same), ill informed staff (that all sound the same) and a barrage of marketing banners (that all say the same things). They’re generally not the most interesting of places to be.
However, I was pleasantly surprised upon passing by the O2 store in the O2 Dome when my attention was drawn to where they were showing off their handsets. But it wasn’t for the handsets, more for the tables themselves..
The tables were adorned with an abundance of retro hardware, with each table having a distinct theme. Vintage Atari consoles, old Nintendo cartridges, VHS players, turntables, disposable Kodak cameras..all kinds of cool stuff. It actually took me a little while to walk around and ‘get it’, but once I did, I couldn’t help but smile. Quite a neat way of using the ambient space to communicate product/benefit. Kudos O2, Kudos.
Here’s four hilariously poor poster ads, courtesy of Ogilvy New York.
First off, it seems a bit odd that someone like a martial arts academy would advertise like this. Maybe they’re a big deal over the pond? I don’t know.
But without a rapist standing in the shadows or a mugger leering in the distance, it really is up to a voice to communicate the message in a convincing and persuasive way. And if you’re going to go down the ominous/shock route then at least do it with a bit of conviction and weight.
It fails wonderfully. I mean come on…
“We once knew a woman who left her Mace in the glove box. We never knew a woman who left her right hook in the glove box..”
Fudgey.
The visuals, I like. Calm yet untoward – which is what it’s all about I suppose….. danger around every normal corner. And I can vaguely see what they’re doing. I appreciate that at the end of the day when it comes to protecting yourself from harm, all you can ever really truly rely on is yourself. Which is actually an extremely powerful truth and a very rich area for ideas.But these ads are so clumsy… trying too hard. Could have done better.
