Lego invasion..

Lynx Bullet vending machine..

As much as things like this make me cringe, you have to give it to Lynx for sticking to their guns when it comes to their branding. Of all the deodorant brands on the shelves, I can’t think of any brand that has so vehmently crafted their space in the male deodorant market. And they’ve been doing it for years --   a clear voice, a simple idea, relevant differentiation and a consistent delivery of promise. Classic branding, done well. And while this particular execution reeks of Jeremy Beadle, it’s an original and very loyal idea. Pat on the back for integrated marketers Lounge Group for coming up with this.

Evolution of the Superhero movie..

Source : Koldcast.Tv

IKEA Facebook tag..

Free Stuff + Very cunning use of Facebook’s functionality = Recipe for Swedish awesomeness.

Wonderful idea.

Domestic violence..

Here’s a very powerful ‘interactive’ campaign from Denmark -- http://www.hitthebitch.dk/. Although the idea is clear as day, I’d love to know what she/it exactly says -- anyone Danish out there, do get in touch if you feel like doing some translating. Courtesy of Adverblog

With what seems to be some solid social media integration, something as novel as this should get around -- and rightly so.

Here’s something else that we had in the UK quite recently that starred Keira Knightley. Different approach, equally memorable.

China Town – Premium, low alcohol cocktail..

‘Cocktail anyone?’

‘No, I’m driving unfortunately’

‘It’s ok – it’s ‘low’ alcohol’

‘ok then, sounds great………….right, I’m off now’

‘oh – don’t forget your dragon..’

– Drink driving with a dragon in your lap. What Saturday’s were made for.

Total. Arse.

Source : Ads of the world

Stefana Broadbent: How the Internet enables intimacy

Excellent TED talk from this summer.

Stefana Broadbent is a visiting researcher at the Department of Anthropology at UCL. Between 2004 and 2008 she was responsible for the development of the User Observatory at Swisscom. The Observatory runs ethnographic studies on the evolution of users? practices with information and communication technologies in Switzerland. Previously, she was in the Management Team of IconMedialab a multinational digital consultancy listed in Stockholm and was in charge of the hu-man computer interaction competence. In 1993 she founded CB&J, a company specialized in hu-man factors and user research that was acquired by IconMedialab in 1999.

In the last 15 years of applied research, there have been two main areas of investigation: the evolution of digital activities at home (information, leisure, communication and self expression) and the analysis of complex and highly automated work environments in aviation and process control. All of these projects had in common an ethnographic approach to capture evolving social practices and a design intent to inform and support the conception of new tools and services

Stefan Loose travel guides..

EDIT 22nd Feb. – Ad agency doesn’t seem to like that people have talked about/posted about these ads. Maybe because they’re remarkably offensive. Or not….see their response below - genuine mishap or paranoid agency back tracking on sub-standard creative…

Who knows?

Either way, apparently I’ll get into trouble for hosting these pictures so have had to remove. Nevermind, you can see them here instead.

Original Post -

Germans made these. Knowing that, makes them even better.

Crass, politically incorrect… but unfortunately quite addictive. I want to see Wales.

Also love the fact that the strapline is worded really badly.

“Good, if you don’t have to ask anyone” .

It’s all a bit Yoda.

Condomi condoms..

They taste like fruit apparently.

Purile and obvious. But straight to the point.

Source: Ads of the world.

Mean Tony..